Thoughts on Forbes' Article Involving Localized Digital Marketing
Forbes
covers a variety of subjects; mostly surrounding business topics. I think they
do this quite well often find myself reading their articles. I was looking for
an article to do an assignment for my marketing class and stumbled across this
article. Gabriel Shaoolian, a contributor on Forbes, wrote an interesting
article on marketing called "Localized Digital Marketing: How Brands LikeAirbnb And WeWork Are Leading The Way". This article talks on how small
business can't do exactly what the "big brands" do but if they follow
similar steps they can get great results.
The
writer Gabriel Shaoolian list four seemingly easy steps for small businesses to
follow to improve their reach in their area. First, Shaoolian says that small
local businesses have the upper hand on creating content because it is
easier for them to keep it specific to the area. This is a great advantage because
it is very hard for big companies to cater to the local need whether it be
basic knowledge of laws, geography and understanding localized issues and want.
He also goes along to mention that new, quality content can help attract links mentions
and/or shares.
I
learned many different small but important things in this article. I had never
really thought about small businesses partnering up with other small businesses
focusing on a niche. I didn’t know how specific of targeting you can do when it
comes to social media marketing. You can get down to the specific people that
live in the are or are visiting. Knowing the area you are in and the people
around you can really help you figure out ways to reach them, where as, it is
very hard for big companies to feel as personal.
Part
of Forbes value propositions is being on the front line of information
involving popular topics as well business. Often whenever you here new
information on important and/or interesting topics I bet Forbes has covered it
or that is what you are reading.
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