Walmart's Twitter Success

Walmart. I think that Walmart gets a lot of scrutiny, but they do quite a few things very well. One of the things, which is what they are most known for, is their cheap prices. What I find more interesting though is their social media. They are exceptional at replying to their customers; this is most well seen on Twitter. If you go to their Twitter and look at tweets with replies it is just full of replies back to their customer. Their marketing team is very good at responding to tons of customers and having a more interactive response than just thank you. As seen in the picture below they love to engage with their customers.
If you look through their twitter you see tons of heartfelt replies, not the generic ones you often see for other big companies. Walmart also does a good job of posting frequently but not so often that it would disturb one's Twitter. This helps embody the value proposition, a happy and friendly environment that all can be involved in.Most customers seem to be saying good things on twitter about Walmart. The few bad things are rumors and bad jokes; mostly involving WWE for some weird reason. I think that Walmart is doing a great job with their marketing, especially involving their Twitter, I would try to tackle the bad Tweets sent at them. Sometimes it is best to be quiet but whatever it is that Walmart is doing seems to work.

Comments

Post a Comment

Popular posts from this blog

Thoughts on Forbes' Article Involving Localized Digital Marketing

Forbes covers a variety of subjects; mostly surrounding business topics. I think they do this quite well often find myself reading their articles. I was looking for an article to do an assignment for my marketing class and stumbled across this article. Gabriel Shaoolian, a contributor on Forbes, wrote an interesting article on marketing called " Localized Digital Marketing: How Brands LikeAirbnb And WeWork Are Leading The Way ". This article talks on how small business can't do exactly what the "big brands" do but if they follow similar steps they can get great results. The writer Gabriel Shaoolian list four seemingly easy steps for small businesses to follow to improve their reach in their area. First, Shaoolian says that small local businesses have the upper hand on creating content because it is easier for them to keep it specific to the area. This is a great advantage because it is very hard for big companies to cater to the local need whether it be ba
Read more

What is Google doing?!

Image
Everybody knows about the company Google because they are the biggest search engine, they are the ones that handle Andriod, and they bring in the most money out of any company in ad revenue. It seems as though their hardware might be slightly lackluster though, with their Google Home coming in late to the game and jumping into the cell phone market when there is little profit to be made unless you have a competitive price which Google does not. Don't get me wrong, Google is a great company that some of the best software out there but something seems off about their hardware.  Let's start by dissecting the company. to help understand why they might be doing this. The idea of Google started at Standford University in 1995. It was started as a World Wide Web search engines called Backrub. Google wasn't actually founded until 1998 when Andy Bechtolsheim, co-founder of Sun, wrote a $100,00 check to help get it off the ground. Now, Google is a monster of a company being th
Read more